Variable Image Printing

In an effort to stay ahead of the curve, Business Direct owns a state-of-the-art HP Indigo digital printer. As an HP Partner, we can now offer a service few other marketing firms can – variable digital printing. Variable printing allows you to change copy, headlines, photos, and personalize the piece to the recipient, all while printing at high speeds. You can literally tailor the copy and images to an audience of one, and studies show this enhanced personalization increases the direct mail response rate by as much as 500%!