Trane Referral Program
The Trane Company, a world leader in heating and air conditioning, asked Business Direct to come up with a program to improve dealer loyalty and increase referrals from existing customers.
Using carefully crafted promotional materials and easy-to-follow sign up sheets, Trane had 55% dealer participation. BDM produced a targeted direct mail campaign to consumers offering incentives for referrals. We handled the entire project from concept to fulfillment and achieved a 25% closure rate for referrals!